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OUR MEDIA / COMMERCIAL VEHICLE FORMATS

Real vehicles.
Saleable surfaces.

Developing a portfolio of advertising positions across commercial fleets, with particular focus on the rear and sides of suitable trailers, lorries and vans.

Refrigerated commercial trailer with visible rear and side advertising areas and operator-brand cabILLUSTRATIVE CONCEPT
MEDIA POSITIONS / THE ASSET MODEL

One vehicle.
Multiple media faces.

Each agreed vehicle surface can be assessed as a separate advertising position. The operator chooses which surfaces to release, subject to suitability and agreement.

01 / REAR FACE

Rear panels first.

Visible to following motorists and in queues, rear media is a key part of our proposed inventory strategy. Available dimensions vary by vehicle.

PROMINENT FOLLOWING-TRAFFIC EXPOSURE
02 / LEFT SIDE

Long-format impact.

Suitable side panels and trailer curtains can carry high-impact creative, subject to material, route and visibility considerations.

03 / RIGHT SIDE

Additional media capacity.

The second side may be released independently, or combined with other positions to form a broader campaign package.

EXPLORE FORMATS

See how media and operator branding can coexist.

These examples illustrate potential allocations: third-party advertising is on selected body panels, while cab and operator areas remain distinct.

Articulated trailer rear and side advertising space with cab area retainedILLUSTRATIVE ADVERTISING POSITIONS
01 / ARTICULATED TRAILERS

Large-scale, flexible media space.

Potential rear-door and side-face placements across suitable articulated trailer types, with a branded tractor cab retained by the operator.

Rear facePotential premium position
Side facesLeft and right, individually assessable
Operator brandingTractor cab and agreed retained areas
Discuss potential availability

Concept illustrations are not to scale. Actual media rights, dimensions, vehicle types, routes and availability will be confirmed as partnerships are agreed.

ADVERTISING FORMAT TYPES

From motorway trailers
to regional delivery fleets.

Articulated trailer shown rear three-quarter with side and rear advertising panels
01 / ARTICULATED

Trailers and curtainsiders

Large-format surfaces suitable for agency-led campaigns. Rear faces and left/right sides can be considered individually or together.

Rigid box lorry illustrating an advertising position along the body side
02 / RIGID FLEETS

Rigid box vehicles

Body-panel formats for local or regional media planning, with rear and side positions assessed according to construction and operational suitability.

Van body viewed from rear-side corner, showing side and rear advertising positions
03 / COMMERCIAL VANS

Vans and delivery fleets

Compact mobile media formats for urban and regional environments. Rear doors offer a prominent position alongside selected side panels.

NEXT STEP

Planning a campaign?

Discuss the media formats you need and the regions you want to reach. We can explore potential supply as the network develops.

Enquire as a media agencyExplore media formats