FOR MEDIA PLANNERS & BUYERS

A new channel for
OOH planning.

Fleetlogix is developing commercial vehicle advertising inventory for agencies to assess, plan and purchase on behalf of their clients.

Fictional creative campaign displayed on a lorry rear and sideILLUSTRATIVE CONCEPT
A MEDIA SUPPLIER, NOT A CREATIVE AGENCY

Designed for agency relationships.

Our proposed offer is media space: individually managed advertising faces on commercial vehicles. Media agencies remain responsible for their client relationships, strategy and buying decisions.

THE FLEETLOGIX PROPOSITION

Extend an Out-of-Home schedule with moving media opportunities, supplied through one specialist commercial vehicle media partner.

WHY COMMERCIAL VEHICLE MEDIA

Consider the road as part of the media mix.

A vehicle’s movements and rear/side surfaces can complement fixed-location Out-of-Home placements.

01

Mobile environments

Potential visibility along participating fleets’ operational routes, subject to verified movement patterns.

02

Asset-level choice

Plan against specific rear or side faces rather than treating every vehicle as an all-or-nothing wrap.

03

Mixed formats

Combine suitable trailer, rigid and van formats as inventory is contracted and assessed.

04

Managed coordination

One media relationship to arrange vehicle media permissions, production and operational delivery.

PLANNING ENQUIRIES

Tell us what your media plan needs.

We’re currently building the network and welcome agency conversations about future regional, national and multi-format opportunities.

01

Markets & geography

Target regions, routes or broad campaign areas.

02

Formats & positions

Rear priority, sides, trailer-led or mixed fleet.

03

Timing & duration

Proposed campaign windows and required lead time.

04

Delivery requirements

Artwork, compliance, installation and any reporting needs.

NEXT STEP

Build a new media conversation.

Interested in future commercial vehicle inventory? Let’s discuss the formats and areas most relevant to the clients you represent.